NetCreations Head: Let’s Define Opt-in

Posted on by Chief Marketer Staff

Michael Mayor, president of NetCreations, wants direct marketers to agree on what opt-in e-mail really is.

Mayor, who is chairman of the e-mail committee of the Internet Advertising Bureau, has initiated talks on this issue with the Direct Marketing Association, and the e-mail committees of the Association of Interactive Marketing and the Network Advertising Initiative.

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