Q&As

MORE SERVICE WOES Loved the Op-ed (Pushing the Envelope, May 1). I was amazed at how little service was available at some retailers, too. After one baby

North Carolina has started auditing companies for sales tax it says is owed on postage. The audits, now in the administrative hearing stage, involve small

NEW LISTS Banking IT A 25,104-name list of presidents, vice presidents, boardroom and senior-level bankers, CEOs, CIOs, CTOs, top IT managers, officers

At last count, the direct marketing industry including both DM users and suppliers involved over 1 million people in the state of New York. Looking at

The figure given for Intuit’s 2002 revenue in The Pace Quickens (Direct, May 15) was inaccurate. The company’s revenue last year was $1.36 billion. The

One thing The New York Times has never had a problem with is brand recognition. But it did need a more cost- effective way of finding the prospects most

A Boston-area provider of outsourced maintenance netted an 11% response to a mailing earlier this year designed to get chain retailers to use its services.

Sure, it’s easy to get people to come to the show. But getting them to buy a ticket is another story. Chet Van Wert, strategic marketing director for

What should marketers do to entice people to visit their Web sites and spend money? For starters, they should learn the simple truth that customers want

Cruise Shoppes is going ahead with an early June 100,000-piece mailing barely two months after it sent out a campaign originally scheduled for March.