Q&As

The U.S. government and the European Union have agreed to a safe harbor certification that enables U.S. organizations to receive, store or treat data

Some companies have been accepting more package inserts and blow-ins in their catalogs over the past year or so to help build incremental revenue. Catalog

Michael Mayor, president of NetCreations, wants direct marketers to agree on what opt-in e-mail really is. Mayor, who is chairman of the e-mail committee

The saying goes that you’ve got to play to win. For Citi Cards, the name of the game is getting cardholders spending to win. The credit titan uses prize

EVERY NOW AND THEN you see a promotion and you say to yourself; damn I wish I’d thought of that! Then there are the even less frequent occasions where

There are people in our industry who have made a life’s work studying and attempting to understand why the U.S. Postal Service does what it does. Some

Ignorance may be bliss in the game of love but it can totally destroy your chances for a job offer or a promotion. Many people don’t get ahead because

Financial services marketers have high hopes that a key measure of the Fair Credit Reporting Act pre-emption of state laws will be reauthorized this fall.

FEDERAL ANTI-SPAM LEGISLATION is becoming as plentiful as the millions of unsolicited bulk e-mails jamming inboxes every day. Since April, three bills

Anne Chalmers heard about her old friend Marsha Wallen’s new job as membership development director at Oceana just after Labor Day 2001. Chalmers called,