Q&As

While Hollywood continues to churn out movies based on classic comic book characters, The History Channel has been pouring through DC and Marvel comic

Johnson & Johnson will patrol Canadian beaches this summer to tout its Neutrogena skincare brand. Teams of Neutrogena Sungards will comb the beaches to

The Dannon Co. will sample new Light ‘N Fit Smoothies among sand soccer players and fans as co-sponsor of the Sand Soccer U.S. Open in Virginia Beach,

Avon, in partnership with Q-Tips, hit the road last month with a custom-built trailer that transforms into a beauty salon to showcase its wares and support

The outlook is blonder and greener for MGM as it prepares for next month’s sequel to one of its most successful films in recent years. Legally Blonde

For direct marketer Ebenezer Scrooge, watching television before retiring to bed had become a bad habit. On April 30, he drifted off after watching 60

A Boston-area provider of outsourced maintenance netted an 11% response to a mailing earlier this year designed to get chain retailers to use its services.

Sure, it’s easy to get people to come to the show. But getting them to buy a ticket is another story. Chet Van Wert, strategic marketing director for

What should marketers do to entice people to visit their Web sites and spend money? For starters, they should learn the simple truth that customers want