Q&As

Best Buy Co. Inc. kicked off its first loyalty marketing program in mid-July with a 5 million-piece direct mailing to existing customers. The campaign

Who said outbound telemarketing is dead? In late August, the World Golf League Inc. began calling more than 4 million golfers to offer them the WGL Premier

You never get a second chance to make a first impression. That’s true for our professional and personal lives at a job interview, a new client business

Everyone knows that marketing consumer products is tougher and more challenging than ever before. The poor global economy is a given, as are tighter margins

8/5 LANDS’ END CEO DAVID F. DYER left the Dodgeville, WI-based cataloger to join clothing company Tommy Hilfiger as president and CEO. He replaced Joel

WARNING: This column is semi-serious. I won’t apologize to those who may recognize their output. Advice is cheaper than ever. And we’re proving that point

Mailing industry groups hailed the latest findings of the President’s Commission on the U.S. Postal Service, but were uncertain about how willing organized

Marketing conglomerate Alloy, Inc. will buy retailer Delia’s Corp. for $50 million. Adding Delia’s $138 million business extends Alloy’s reach to teen

Once many new car buyers drive off the lot, the dealer/customer relationship is over. Saturn Corp. is looking to get more mileage out of that connection.

A Gus Macker 3-on-3 basketball tournament is coming to your community and you’ve been approached about a sponsorship.