Q&As

Gruppo, Levey & Co., a boutique investment bank in New York, has begun a strategic alliance with Jefferies & Co. Inc., giving Gruppo, Levey access to

Problems often can occur when joining tables in your marketing database. Joining tables can be thought of as linking them based on one or more common

Marketers who had trouble with history, geography and applied statistics in school were given another chance last month at List Vision, as three industry

State auditors are targeting direct mailers in an effort to collect new sales- and use-tax revenue. Haven’t got your audit notice yet? Count yourself

A funny thing happens when you type in the words weapons of mass destruction at the Google search engine site (www.google.com). You get what appears to

No sooner had the federal do-not-call registry gone into effect than phones started ringing off the hook. The crush to register numbers was so great that

Other than giving millions an unexpected three-day weekend, the great blackout of 2003 did little to disrupt the business of direct marketing long term.

CuervoNation, the loyalty arm of Jose Cuervo tequila, has started a tongue-in-cheek viral marketing campaign to delay Labor Day until Sept. 23, the official

And so, my fellow Americans: Ask not what your country can do for you; ask what you can do for your country. Do you suppose people would have been as

Many financial services organizations rely heavily on high-volume prospect mailings to generate new business. The United Kingdom’s Northern Rock is taking