Q&As

Who says you can’t retaliate against an Internet service provider? CI Host has filed a lawsuit against America Online for allegedly blocking its e-mail.

Everyone has a story to share when it comes to sloppy direct mail customization. The Electronic Document Systems Foundation reports digital bloopers such

Successful database marketing has always been based on communications. There is no point in building and maintaining a database unless you use it to create

Pfizer Inc. has started a three-month promotion geared toward getting pharmaceutical users to return to its Pfizer for Living Web site (www.pfizerforliving.com).

At the stroke of midnight on Jan. 1, 2005, Generation Xers will start to turn 40. The generation that followed the post-World War II fertility boom that

Amazon.com next month begins selling sampling space in its U.S. packages. Starting Nov. 17, advertisers can put samples or inserts in as many as 2.5 million

Stuart Larkins is vice president of media at Performics, a Chicago-based online marketing services firm specializing in customer acquisition for multichannel

McDonald’s Corp. today launches Best Chance Monopoly with electronics retailer Best Buy as partner for the four-week game. Prizes include cash ($50 to

Despite its slogan that it is the creative alternative to flowers, Vermont Teddy Bear entered the blooms business in August by acquiring Calyx & Corolla.

Merryvale Vineyards LLC has discovered that e-mail is the best way to intensify its relationship with consumers and keep them tasting and buying. Plus,