Q&As

The current climate of declining postal response rates combined with a soft economy is making package inserts, catalog blow-ins and other such vehicles

The California privacy circus continued last month when Gov. Gray Davis signed several pieces of legislation into law. He also sent a letter to the two

In a story about dating site Date.com (Direct, July), a statement about the of the company was wrong. Date.com does not release its revenue figures. A

British Airways launched a $1 million online and direct response print effort in September to attract business class passengers to the airline’s flights.

Amazon.com next month begins selling sampling space in its U.S. packages. Starting Nov. 17, advertisers can put samples or inserts in as many as 2.5 million

When MobilePlanet, a mobile computing and wireless products reseller, launched MobilePlanet Enterprise its business-to-business endeavor (www.mobileplanet.biz)

A French think tank has come up with the antidote to the Iraqi most wanted card deck. Le Regime Bush, which claims to name the 52 most dangerous men in

Pfizer Inc. has started a three-month promotion geared toward getting pharmaceutical users to return to its Pfizer for Living Web site (www.pfizerforliving.com).

In today’s budget-conscious environment, it’s not surprising that Webinars are becoming increasingly popular as a sales lead-generation and corporate

McDonald’s Corp. today launches Best Chance Monopoly with electronics retailer Best Buy as partner for the four-week game. Prizes include cash ($50 to