Q&As

When MobilePlanet, a mobile computing and wireless products reseller, launched MobilePlanet Enterprise its business-to-business endeavor (www.mobileplanet.biz)

A French think tank has come up with the antidote to the Iraqi most wanted card deck. Le Regime Bush, which claims to name the 52 most dangerous men in

Pfizer Inc. has started a three-month promotion geared toward getting pharmaceutical users to return to its Pfizer for Living Web site (www.pfizerforliving.com).

In today’s budget-conscious environment, it’s not surprising that Webinars are becoming increasingly popular as a sales lead-generation and corporate

McDonald’s Corp. today launches Best Chance Monopoly with electronics retailer Best Buy as partner for the four-week game. Prizes include cash ($50 to

Merryvale Vineyards LLC has discovered that e-mail is the best way to intensify its relationship with consumers and keep them tasting and buying. Plus,

Ever wonder if you were truly meant for a life of direct marketing? By completing the following test, modeled after the personality quiz designed by telepsychologist

A friend with whom I’d worked before on direct response projects called me. Got a big deal working, but the guy wants to see some samples. My snorted

When Direct gathered six of the industry’s top DR agency honchos in one room for our first annual direct marketing agency roundtable, we weren’t quite

Using real women as models and asking inbound callers to carol for trinkets are among the ways women’s sporting apparel cataloger Title 9 gets consumers