Q&As

Jumbo catalogs not unlike telephone books are best used for (rank the following): Doorstops. Children’s seat cushions. A substitute for exercise equipment.

Direct marketing is now a weapon of choice in numerous industries. The reason is simple: DM performs, according to a study on response rates released

Everyone is selling convenience these days. That means new competition for traditional convenience stores, and new opportunities for packaged goods marketers.

Aco-op mail program aimed exclusively at African Americans is expected to quadruple in size next year as it picks up more national advertisers. By the

In May, Victoria’s Secret began a mailing to existing customers for one of its house-line bras. The company based its marketing decision on an earlier,

Two years ago, Saab examined its prospect market and realized it could not outspend its much larger competitors in general advertising outreach. But the

10/22 INFOUSA appointed Ray Butkus president of its large business group, which includes Donnelley Marketing, Catalog Vision, Walter Karl and Yesmail/ClickAction.

Hire them for what they know; fire them for who they are. Unfortunately, this is common practice in many companies. Hiring decisions are made based on

The U.S. Senate, after months of jawboning, passed the first federal anti-spam bill last month by a 97-0 vote. The Can-Spam Act criminalizes some spam

Melbourne, Australia-based M&C Saatchi was the recipient of this year’s Direct Marketing Association Diamond Echo Award. The agency won the trophy presented