Q&As

In May, Victoria’s Secret began a mailing to existing customers for one of its house-line bras. The company based its marketing decision on an earlier,

Two years ago, Saab examined its prospect market and realized it could not outspend its much larger competitors in general advertising outreach. But the

10/22 INFOUSA appointed Ray Butkus president of its large business group, which includes Donnelley Marketing, Catalog Vision, Walter Karl and Yesmail/ClickAction.

Hire them for what they know; fire them for who they are. Unfortunately, this is common practice in many companies. Hiring decisions are made based on

The U.S. Senate, after months of jawboning, passed the first federal anti-spam bill last month by a 97-0 vote. The Can-Spam Act criminalizes some spam

Melbourne, Australia-based M&C Saatchi was the recipient of this year’s Direct Marketing Association Diamond Echo Award. The agency won the trophy presented

OUT WITH THE OLD What kind of advertising do you get when an old-school direct marketer critiques a current ad? Well, you get old-school advertising.

When Congress passed the Postal Civil Service Retirement Funding Reform Act of 2003, mailers got a long-needed break. The measure’s passage meant that

Volkswagen of America and W Hotels are guests a chance to test drive the new Phaeton from VW. The promotion, Get Behind the Wheel, began Monday and runs