Q&As

Besieged by anti-spam laws and rising consumer mistrust, e-mail marketers and list professionals say that despite it all, prospecting isn’t dead. Several

U.K. companies utilizing interactive television (ITV) are beginning to see consumers spend money via games, voting and shopping options. Mike Colling,

NEW LISTS Pashmina Women’s Accessories These 309,581 last-six-month hotline buyers responded to a telephone offer and bought three full-size Pashmina

Direct marketers are secure in their jobs, split on the impact of the do-not-call list, cautiously optimistic about e-mail marketing and disappointed

As vice president of outbound marketing solutions for San Francisco-based CNET Networks, Markus Mullarkey oversees tens of millions of retention e-mail

Doing an e-mail campaign? Putting the word along with the offer in a subject line is a definite plus, no matter what you’ve heard. E-Post Direct discovered

Money magazine recently published an article on the most dangerous jobs in America. Direct marketer must be number 11, ’cause it wasn’t listed among the

Ah, autumn. Time to rake up a few stray thoughts that have fallen around my desk. If you’re really looking for a way to do some back-to-basics customer

The do-not-call flap took a bizarre new turn last month when the Hartford Courant reported that 11 Direct Marketing Association employees, including senior

You’ve heard the ancient anecdote. A woman confronts a supermarket manager: Your bananas are 59 cents a pound. Yes, madam? Well, at the store across the