Q&As

American Airlines and United Airlines are each using sweepstakes to drum up customers and charitable donations. American, in a regional promotion, offers

Campbell’s Soup Co. is stopping in cities across the country to offer samples of its Campbell’s Select soups. The tour hits 24 malls in 18 cities where

On Nov. 8 from 10 a.m. to 4 p.m. children of all ages will have full reign of Times Square. For the first time, area businesses have joined together to

The Lego Co. teams with mall developer Mills Corp. for a holiday promo that launches Nov. 29 with a “Build an Ornament” fundraiser to benefit Habitat

This holiday season, Rayovac, one of the world’s leading battery companies, launched the largest consumer promotion in its history: a tie-in with the

Aco-op mail program aimed exclusively at African Americans is expected to quadruple in size next year as it picks up more national advertisers. By the

In May, Victoria’s Secret began a mailing to existing customers for one of its house-line bras. The company based its marketing decision on an earlier,

WHAT KID, DREAMING OF BECOMING a movie star, wouldn’t want a Hollywood-themed bedroom complete with spotlights and a stage? That’s the premise for a new

Two years ago, Saab examined its prospect market and realized it could not outspend its much larger competitors in general advertising outreach. But the

10/22 INFOUSA appointed Ray Butkus president of its large business group, which includes Donnelley Marketing, Catalog Vision, Walter Karl and Yesmail/ClickAction.