Q&As

When baseball’s Milwaukee Brewers opened a new stadium in 2001, the team drew more than 2.8 million attendees a franchise record. Two losing seasons,

McDonald’s Corp. ended Best Chance Monopoly a few days early, as anticipated. The chain ran out of game pieces before the four-week promo’s scheduled

TEAM Coalition, in conjunction with the NFL, is sponsoring a contest that dangles tickets to the Super Bowl as an incentive to drink responsibly and appoint

Wendy’s is launching a promotion next year featuring Scholastic Entertainment’s Clifford the Big Red Dog. In February Wendy’s will feature millions of

Game show Pyramid gets a national direct-mail sweeps that will award four grand-prize trips to Los Angeles for a show taping and meeting with host Donny

Beiersdorf, Inc. is distributing 2 million samples of its Nivea for Men lotion in train stations. Beiersdorf targets male commuters at more than 792 rail

Victoria’s Secret will give away a Sting compilation CD for one day next week. Sting will appear on the Nov. 19 broadcast of Victoria’s Secret Fashion

Nut marketer Diamond of California will blitz San Francisco’s 3 Com Park this month to leverage its visibility during the NFL game broadcast on ABC’s

Hallmark Cards, Inc. will run a holiday sweeps that ties its retail stores to Hallmark Channel programming. Hallmark’s holiday sweeps lets you be a star