Q&As

NEW LISTS 4Jobs.com This master file contains records for nearly 30,000 prospects who opted in to receive information by e-mail. Those listed are employed

12/11 ENTREPRENEUR KEN HAKUTA said he is negotiating to buy toy direct marketer FAO Schwarz from bankrupt parent FAO Inc., according to reports. Hakuta

Are you investing in a new system, or pumping millions into an old one to stay ahead of the technology curve? Stop trying so hard. Instead, sit down and

Kia Motors America has pulled in a 36% response to a mailing promoting a new online communications system to its dealership owners. So far the U.S. arm

This issue, we continue our annual look at holiday catalogs. I should stress that this is a highly scientific review of the catalog industry’s end-of-2003

ABC Television Network last month formed an unusual partnership with WPP Group’s media-buying arm MindShare North America to collaborate on programming.

Scott Moore is the executive vice president of the decision sciences group at iLeo, the direct database and interactive unit of Leo Burnett USA in Chicago.

Sixteen hundred Canadians are going to have parties in their pants, and adult products marketer Adam & Eve has spent more than $47,000 putting ’em there.

H. Robert Wientzen will step down as president and CEO of the Direct Marketing Association this year. Wientzen set July 1 for his departure, although

President Bush signed the Fair and Accurate Credit Transactions Act of 2003 into law early last month. H.R. 2622, sponsored by House Financial Institutions