Q&As

THE TRULY MODERN WAY By golly, Holly Regarding your November 2003 letter about poor, old, decrepit Tom Collins You wouldn’t be pitching the BlackBerry

A good ad based on sound direct response advertising principles invites the reader to pause for a brief visit. It says to the reader’s eye, Come in. Pull

In detective novels of old, dropping a dime on someone meant placing a tip-off call to the police. But when Bloomingdale’s drops a dime, the only booking

Banks can seem cold and impersonal, which isn’t the best image when it comes to building relationships. Commerce Bank is using transaction data to try

Two words that are damaging our credibility, causing complaints and acting as weak crutches for questionable sales pitches: Up to. The Up to problem has

Acxiom Corp. agreed to acquire Claritas Europe from VNU N.V. last month for $40 million. The acquisition, which was expected to close within 30 days,

Carmen’s Cupones y Consejos, a cooperative mailing enterprise, is betting its latest wave of expansion on growing Hispanic populations in Denver and Atlanta.

Didn’t think it was possible, did you, that some people out there could actually want to see more catalogs in their mailboxes? Sure, they’re already loaded

NEW LISTS 4Jobs.com This master file contains records for nearly 30,000 prospects who opted in to receive information by e-mail. Those listed are employed

Greetings, brethren. Please take your seats, and remember to turn your cell phones and pagers to the option. My discourse today will focus on Sin and