Q&As

Masterfoods USA snackfood brands, Regal Entertainment Theatre Operations and Regal CineMedia have entered into a multi-year marketing partnership to promote

Seven Nestl USA candy brands this month broke an on-pack/online sweeps that gives away music downloads and four grand-prize trips to hang out with different

Laundry starch isn’t generally the stuff of cowboy lore, but Faultless Starch is playing the niche anyway. The tiny Bon Ami Co. brand hitches up with

Poker Web site PartyPoker.com has stepped in as the title sponsor of the controversial Lingerie Bowl airing Super Bowl Sunday after DaimlerChrysler Corp.

In support of the Blimpie Carb-Counter Menu, Blimpie International, Inc. and the International Health, Racquet and Sportsclub Association (IHRSA) have

The Travel Channel entered a media and marketing deal with The Reader’s Digest Association, Inc. for the network’s new series John Ratzenberger’s Made

Heineken USA and RealNetworks have joined forces to give away millions of songs this summer. Kicking-off Memorial Day weekend, every specially marked

Interstate Bakeries Corp.’s Hostess brand joins forces with DC Comics, Cartoon Network and KidsWB! for an online sweeps that lets kids create a superhero.

Carl’s Jr. and Hardee’s QSRs will feature Yu Yu Hakusho toy figures in their Kids Combo meals, along with a sweepstakes giveaway from March 3 through

Are you investing in a new system, or pumping millions into an old one to stay ahead of the technology curve? Stop trying so hard. Instead, sit down and