Q&As

STAYING IN TOUCH The French are renowned for their appreciation of sensory gratification, and now Paris-based company Commac has created a 100% intuitive

Idea Art, a cataloger and online marketer of paper products, has jumped on the insert media bandwagon. Last month, the Nashville, TN company began sending

Comfort and connection are what consumers crave the most these days. And is what they’re doing about it. Consumers are reaching out to connect with family,

I’ve reached a milestone. Well, make that millstone. I just saw the 10,000th illustration in an ad or mailing of two people shaking hands. I have to admire

Those who were there will never forget the day Bob Wientzen was named DMA president. Despite the best investigative efforts of the trade media, nobody

What have we here in this issue’s makeover subject? Well, instead of a sea of white space marred by a dainty little bit of copy, this time it’s a skyful

Real estate site ForSaleByOwner.com is rolling out CarsForSaleByOwner.com, an online auto marketplace aimed at connecting car buyers and sellers. The

PartyLite, a firm that sells candles through a vast network of women, has found a way to reach out to both buyers and sellers: An e-mail newsletter. The

Imagine waking up midway through your career and realizing that all the prognostication, research and theorizing you had done was inconsequential. This