Q&As

Visa International is still everywhere consumers want to be even if that’s at home. The long-time Olympics sponsor tweaked its sweepstakes strategy for

As the popular media chatters about Can Spam not making e-mail inboxes any thinner, e-mail marketers are telling a different story. Can Spam has turned

NEW LISTS U.S. Association Executives The United States Association Executives publishes a newspaper for association and hotel executives, meeting and

Imagine waking up midway through your career and realizing that all the prognostication, research and theorizing you had done was inconsequential. This

It was such a nice gesture. Time magazine offered to send a friend a free year’s subscription with my renewal sub. As I had grown up reading Time, I had

Northwestern University’s Kellogg School of Management is set to further fine-tune and expand its direct marketing, which it began overhauling last year.

The search engine landscape changed again last month when MSN dropped LookSmart as its technology source and switched to Inktomi. Andrew Wetzler, president

1/13 DRAFT CHICAGO has been named the Direct Marketing Educational Foundation’s first volunteer advertising agency of record since 1985. Sid Liebenson,

A Canadian company will pay redress and alter its marketing practices to settle a Federal Trade Commission complaint that it misled consumers. Domain

I know it’s February. You’ve got visions of hearts and flowers (and maybe flower orders flowing in) dancing in your head. But at this writing, I’ve still