Q&As

Imagine waking up midway through your career and realizing that all the prognostication, research and theorizing you had done was inconsequential. This

It was such a nice gesture. Time magazine offered to send a friend a free year’s subscription with my renewal sub. As I had grown up reading Time, I had

Northwestern University’s Kellogg School of Management is set to further fine-tune and expand its direct marketing, which it began overhauling last year.

The search engine landscape changed again last month when MSN dropped LookSmart as its technology source and switched to Inktomi. Andrew Wetzler, president

1/13 DRAFT CHICAGO has been named the Direct Marketing Educational Foundation’s first volunteer advertising agency of record since 1985. Sid Liebenson,

A Canadian company will pay redress and alter its marketing practices to settle a Federal Trade Commission complaint that it misled consumers. Domain

Folks receiving the newest catalog from BluBlocker Corp. should be forgiven if the first thing they notice isn’t the company’s sunglasses. The firm’s

I know it’s February. You’ve got visions of hearts and flowers (and maybe flower orders flowing in) dancing in your head. But at this writing, I’ve still

Idea Art, a cataloger and online marketer of paper products, has jumped on the insert media bandwagon. Last month, the Nashville, TN company began sending

Comfort and connection are what consumers crave the most these days. And is what they’re doing about it. Consumers are reaching out to connect with family,