Q&As

Are you having trouble with your database? Would you like to talk about it? If so, call Jock Bickert, the industry’s first database psychologist. This

People are spending too much money to get my attention. And not in a good way, either. No one proffering shiny, sparkly baubles has darkened my doorstep.

The cost of erroneously blocked e-mail that sent to recipients who have given their permission to receive it will reach $419 million in 2008, up from

U.S. Cellular gathered the names of 500 prospects through an on-campus promotion designed to excite members of Generation Y about the wireless telephone

While the dearth of data and do-not-call restrictions have teamed to dampen outbound telemarketing activity, Mass Marketing Insurance Group has managed

To: The Customers of Fli-Rite Airlines From: Mortimer Snerd, Chairman/CEO Re: Government flyer database program As many of you are aware, the government

It’s growing fast 4,291 stores so far, with another 365 to open this year and a projected 7,000 stores by 2010. It’s growing smart: Stores are built in

Catalogs with attention-getting formats have been reaching my mailbox with increasing frequency. Everything from teeny books to giant ones, multi-stepped

The ad is for a financial brokerage house. The illustration is a color photo of the actor Sam Waterston a head and shoulders mug shot looking at the camera.

This month, the Executive Rewards Club, a loyalty effort run by the Executive Inn Group Corp., will designate the top 10% of its members as the Inner