Q&As

The post-World War II generation began turning 50 in 1996. Since then, numerous baby boomers have become eligible for membership in AARP, formerly the

As we all know by now, the jig is up, folks. The latest round of federal regulation has forever changed the environment in which we can contact customers

Turning failure to advantage is a strength that marketing professionals come by quite naturally. Marketing involves risk-taking and courting the potential

TO CELEBRATE the 50-year anniversary of rock roll, Hard Rock Caf International has teamed with Pepsi to launch a tour headed to more than 15 cities this

List company Worldata is considering legal action against a firm in Panama that calls itself World Data Corp., including a possible trademark infringement

Direct marketers are holding their own despite a challenging business environment, said Direct Marketing Association president H. Robert Wientzen. As

Rodale Inc. will do more extensive testing of freestanding inserts this spring to promote translations of some of its health books in Spanish-language

THOSE 55 AND YOUNGER need not apply. MSN TV has launched a grassroots campaign to tout its television-enabled Web and e-mail service to seniors, delivering

How do some catalogers manage to outperform competitors in markets that are less than thriving?

Most marketers have used the term customer lifetime value (LTV), but few have actually calculated it, let alone used it in determining their marketing