Q&As

Demographically and geographically, potential targets may appear similar. But purchases often are made from the emotional part of the wallet, according

While the dearth of data and do-not-call restrictions have teamed to dampen outbound telemarketing activity, Mass Marketing Insurance Group has managed

To: The Customers of Fli-Rite Airlines From: Mortimer Snerd, Chairman/CEO Re: Government flyer database program As many of you are aware, the government

Catalogs with attention-getting formats have been reaching my mailbox with increasing frequency. Everything from teeny books to giant ones, multi-stepped

The ad is for a financial brokerage house. The illustration is a color photo of the actor Sam Waterston a head and shoulders mug shot looking at the camera.

This month, the Executive Rewards Club, a loyalty effort run by the Executive Inn Group Corp., will designate the top 10% of its members as the Inner

As we all know by now, the jig is up, folks. The latest round of federal regulation has forever changed the environment in which we can contact customers

Turning failure to advantage is a strength that marketing professionals come by quite naturally. Marketing involves risk-taking and courting the potential

List company Worldata is considering legal action against a firm in Panama that calls itself World Data Corp., including a possible trademark infringement

Direct marketers are holding their own despite a challenging business environment, said Direct Marketing Association president H. Robert Wientzen. As