Q&As

FedEx is enticing online users through a sweeps and instant win game. When consumers register at the site (www.fedex.com), or return for more visits,

Life science and high-tech marketer Sigma-Aldrich has doubled the size of its sales force in the last 18 months. Understandably, the company needed a

The reporter was heated up. He pointed out that we had written about a technological breakthrough that would result in a wholesale invasion of privacy.

Accpac International Inc., an accounting and CRM software developer, is making its first forays into direct mail. Later this month, the Pleasanton, CA

Hachette Filipacchi Media has joined forces with Alloy Inc. to build circulation and ad revenue for ELLEgirl magazine and grab a larger share of the teenage

Are you having trouble with your database? Would you like to talk about it? If so, call Jock Bickert, the industry’s first database psychologist. This

People are spending too much money to get my attention. And not in a good way, either. No one proffering shiny, sparkly baubles has darkened my doorstep.

The cost of erroneously blocked e-mail that sent to recipients who have given their permission to receive it will reach $419 million in 2008, up from

U.S. Cellular gathered the names of 500 prospects through an on-campus promotion designed to excite members of Generation Y about the wireless telephone

While the dearth of data and do-not-call restrictions have teamed to dampen outbound telemarketing activity, Mass Marketing Insurance Group has managed