Q&As

Let’s say that the vast majority of your sales come in the third and fourth quarters of the year. Maybe as much as 80% of your business is done in the

In an effort to attract a broader audience, Sony Pictures and Best Buy joined forces to give away free preview DVDs of the not-yet-released movie Hellboy.

Talk about silos. Only a few years ago, California State Automobile Association had separate departments and IT systems for every service it offered —membership,

Blue Cross Blue Shield of Rhode Island has achieved a negative ROI of 45% with a new CRM system. And it is pleased with the results. Huh? Yes, it’s true:

The Just say no approach to drug abuse during the Reagan years would seem to aptly characterize the course some have taken in the postal reform debate.

A co-op mailing program for people who have just moved is hitting the market this month and the owner is giving away a lot of services to help attract

CNET Networks sends half a million e-mails each week customized to the specific interests of visitors to its digital sites. These e-mails pay off with

Just because you can do something doesn’t mean you should do something. I was reminded of this truism recently by a news story about how Johnny Cash’s

Sara Holoubek is chief strategy officer at New York search-engine marketing firm icrossing. She discussed search’s impact on how DMers serve customers