Q&As

The growth of search engine marketing has uncovered a new breed of trademark cases, according to a panel of lawyers speaking at Jupitermedia’s Search

In-store marketing, including P-O-P and retail merchandising, hit $17.6 billion in 2003, up 1.2% from the year before, based on PROMO estimates. For the

The Hawaii vacations area of A1 Vacation Rentals.com recently dropped from Google’s fifth search result to 55th. The site, which promotes regional resorts,

How to jaded electronics consumers? This year, Samsung Electronics took the top Reggie award from the Promotion Marketing Association for a campaign that

The Direct Marketing Association decided last month not to pursue any further legal action in response to a federal appellate court ruling upholding the

I was on my way to London at the Cincinnati Airport on April 16, 1997, when I first witnessed Beanie Madness. With a long flight ahead, I’d decided to

NEW LISTS Yodawobe Golf, Ski Files Yodawobe Inc. is offering lists of registered attendees that it surveyed during golf tournaments and ski resort events.

Some folks will whisk you away to exotic locales to wine you and dine you. Me, I’m going to take you someplace much more personal and well, on our budget,

3/15 Targeted communications firm CATALINA MARKETING CORP. plans to sell its card and data-entry services business to Capture Resource Inc., a provider

Let’s say that the vast majority of your sales come in the third and fourth quarters of the year. Maybe as much as 80% of your business is done in the