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When Kevin Whorton took over as director of DR fundraising for Catholic Relief Services (CRS) two years ago, he had a strange idea: Why not run the operation,

The Web is no longer marketers’ territory. Nowadays the consumer is the online king. As a result, the old marketing ways aren’t working, and in some cases

One might think that furniture shoppers have a finite need for ottomans, typing tables and children’s bunk beds, but at Rhodes Furniture, half of its

2/25 POSTAL UNION LEADERS testifying before a Senate panel blasted the attacks on collective bargaining recommended in the report of the President’s Commission

The marketing regulatory landscape is in an upheaval, consumers’ attention is drawn by both national and international events, and the country’s economic

The Just say no approach to drug abuse during the Reagan years would seem to aptly characterize the course some have taken in the postal reform debate.

NEW LISTS TechTarget IT Research Panel This is an e-mail list of 70,000 active participants in the TechTarget IT research panel. These enterprise information

Howard Dean may have missed his shot at the White House. But his campaign will be studied by fundraisers for a long time to come. For one thing, the campaign

We not only are cooking the goose that should be laying golden eggs. We’re throwing out the breasts and thighs and keeping the fat. The wishbone? It’s

This is a story about direct mail and money, designed to educate and entertain. The reader has my guarantee that every single word in it is absolutely