Q&As
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Agencies
How to Make Your Landing Page Sell
The Hawaii vacations area of A1 Vacation Rentals.com recently dropped from Google’s fifth search result to 55th. The site, which promotes regional resorts,
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Agencies
Go Ahead, Leave Home Without It
I’m so old I remember when the American Express Platinum Card had cachet. It cost $300 a year ($395 now), surrounded by no-fee competitors, but the Platinum
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Agencies
Ready for Its Closeup
Whether it’s a determined clownfish, a web-slinging boy wonder or a style-setting rap artist, the right match between an entertainment property and a
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Agencies
Nick Uses Its Noggin
This month and next, General Growth Properties will bring Nickelodeon’s Noggin brand into a handful of malls with Club Noggin centers. They will test
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Agencies
California: What’s in Store
CALIFORNIANS are shopping again and still fighting over Wal-Mart. Supermarket workers ended their 20-week strike in early March, ratifying a three-year
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Agencies
DIRECT listline
NEW LISTS Yodawobe Golf, Ski Files Yodawobe Inc. is offering lists of registered attendees that it surveyed during golf tournaments and ski resort events.
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Agencies
A Week in My Mailbox
Some folks will whisk you away to exotic locales to wine you and dine you. Me, I’m going to take you someplace much more personal and well, on our budget,
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Agencies
News briefs/directmag.com
3/15 Targeted communications firm CATALINA MARKETING CORP. plans to sell its card and data-entry services business to Capture Resource Inc., a provider
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Agencies
Hilton Announces a Sweeps, Sort of
The Age of Involvement in advertising has arrived yet many advertisers are still groping their way into it. Advertisers with no previous experience in
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letters to the editor
THE MUSE AND THE MAVEN I’m fresh off reading Tom Collins’ March 1 Makeover Maven and the inevitable letters to the editor about his column. I sense that