Q&As

Data integrators face many problems, but none is tougher to deal with than disparate data sources. Companies often support between five and eight different

Hispanic and African-American consumers who use direct marketing to shop are wealthier and wiser than those who do not. ( the third part of Ben Franklin’s

It reads like a familiar script by now: AT&T Wireless dialed up its American Idol sponsorship by letting subscribers vote for show contestants via text-message.

Kathleen was stunned when she got the position as vice president for direct mail at a midsized financial services firm. She hardly could believe that

In the April issue we reviewed how well I had fared with my big picture predictions of a decade ago. Although I started out a little shaky, my direct

A Chicago photographer has filed a lawsuit against Spiegel’s parent company Otto GmbH, claiming the cataloger violated a contract by using their images

When asked what business American Girl is in, Ellen Brothers doesn’t answer direct marketing or retail or catalogs. She says her company is in the girl

Talk about silos. Only a few years ago, the California State Automobile Association (CSAA) had separate departments and IT systems for every service it

TO FURTHER SHOWCASE its brands and products, Sears has appointed Norm Marshall & Associates, Inc. as its entertainment marketing partner. The agency is

Some catalogers target gift or apparel buyers. Others go after specific niches, like dog or horse aficionados, or needlepoint crafters. Some aim for a