Q&As

The children of 2004 have never known life without television and computers. So it seems natural that networks catering to kids would use the Internet

Say one thing about the dismal DM outlook: The misery has hit almost all of sectors, according to panelists at Direct Media’s annual Co-op. The title

As the Direct Marketing Association mulls hiring its next president, it should consider retaining a fanatic. By that I mean a leader who is willing to

Lawn care products marketer Scotts Co. has engaged a million customers in conversation who think it’s pretty darn interesting to watch grass grow. They’re

QVC Home Shopping Channel has been slapped with a federal lawsuit accusing it of making false claims for weight-loss products. The action, filed by the

Help. I’ve fallen into a strange negative-option deal, and I can’t get up. Big mistake! Yokel that I am, I answered an e-mail from an online marketer

LESS-THAN-PREMIUM SERVICE In his April Curmudgeon-at-Large column, Herschell Gordon Lewis bemoans the poor service from a premium credit card. He has

The fizzy soft drink has been around since 1904, when a Toronto pharmacist struck gold after perfecting his formula for Canada Dry Pale Ginger Ale. Now,

4/12 Online car marketer AUTOBYTEL INC. acquired iDriveonline Inc., a Houston-based provider of automotive customer loyalty and retention marketing programs,

Are words damaging your response? Here is an imperative that undoubtedly goes back to Biblical times: Match your rhetoric to your target individual. So