Q&As

Lawn care products marketer Scotts Co. has engaged a million customers in conversation who think it’s pretty darn interesting to watch grass grow. They’re

LESS-THAN-PREMIUM SERVICE In his April Curmudgeon-at-Large column, Herschell Gordon Lewis bemoans the poor service from a premium credit card. He has

4/12 Online car marketer AUTOBYTEL INC. acquired iDriveonline Inc., a Houston-based provider of automotive customer loyalty and retention marketing programs,

Are words damaging your response? Here is an imperative that undoubtedly goes back to Biblical times: Match your rhetoric to your target individual. So

RESTAURANTS, CAFES and retailers are all going digital Starbucks has partnered with Hewlett-Packard to bring a CD-burning service to latte lovers; McDonald’s

In late March, telecommunications firm MCI laid off 4,000 workers and closed three call centers. In doing so, it cited the national do-not-call legislation.

Verizon has boosted business retention rates with so-called Gemini rewards those that stress both business and personal benefits. The firm’s Business

Data integrators face many problems, but none is tougher to deal with than disparate data sources. Companies often support between five and eight different

Hispanic and African-American consumers who use direct marketing to shop are wealthier and wiser than those who do not. ( the third part of Ben Franklin’s

The fizzy soft drink has been around since 1904, when a Toronto pharmacist struck gold after perfecting his formula for Canada Dry Pale Ginger Ale. Now,