Q&As

Nearly everyone is selling groceries these days. That forces supermarkets to distinguish their stores from grocery aisles in mass-merchandise, club and

4/12 Online car marketer AUTOBYTEL INC. acquired iDriveonline Inc., a Houston-based provider of automotive customer loyalty and retention marketing programs,

Are words damaging your response? Here is an imperative that undoubtedly goes back to Biblical times: Match your rhetoric to your target individual. So

In late March, telecommunications firm MCI laid off 4,000 workers and closed three call centers. In doing so, it cited the national do-not-call legislation.

Verizon has boosted business retention rates with so-called Gemini rewards those that stress both business and personal benefits. The firm’s Business

Data integrators face many problems, but none is tougher to deal with than disparate data sources. Companies often support between five and eight different

Hispanic and African-American consumers who use direct marketing to shop are wealthier and wiser than those who do not. ( the third part of Ben Franklin’s

Kathleen was stunned when she got the position as vice president for direct mail at a midsized financial services firm. She hardly could believe that

In the April issue we reviewed how well I had fared with my big picture predictions of a decade ago. Although I started out a little shaky, my direct

RESTAURANTS, CAFES and retailers are all going digital Starbucks has partnered with Hewlett-Packard to bring a CD-burning service to latte lovers; McDonald’s