Q&As

While a number of factors are yet unresolved, the next postal rate case could bring about increases of 10% to 12%, according to consultant Larry Buc.

Direct mail is alive and well and the U.S. Postal Service wants to help you send more of it. That’s the message U.S. Postmaster General Jack Potter brought

The Direct Marketing Association has sharply criticized the Federal Trade Commission’s proposal to raise fees for telemarketers to participate in the

We all know the ancient anecdote Aside from that, Mr. Lincoln, how did you enjoy the show? Whoever originated that happy homily would be a constant, if

I haven’t the faintest idea how to advertise and sell Coca-Cola. That’s not my line. But when it comes to high-ticket products and services with a story

While it is still too early to pop the champagne corks, direct mailers can at least bring the bottles up from the cellar. Postal reform may finally be

Marketers from Anthropolgie, Design Toscano and Universal Screen Arts shared their catalog survival strategies in a session here on Wednesday. Anthropologie

LESS-THAN-PREMIUM SERVICE In his April Curmudgeon-at-Large column, Herschell Gordon Lewis bemoans the poor service from a premium credit card. He has

SMILE! YOU’RE ON HEWLETT-PACKARD’S CAMERA. Thousands of consumers are taking pictures of themselves simulated in a hot-air balloon race or wheeling down