Q&As

In a 2003 interview with Direct, FreshDirect’s John Boris defined loyal customers as those who placed at least five orders with the online home-delivery

The outbound telephone sales and marketing operations that will survive in today’s highly regulated calling environment must work smarter and harder to

I haven’t the faintest idea how to advertise and sell Coca-Cola. That’s not my line. But when it comes to high-ticket products and services with a story

As disciplined marketers, we all try to fully understand our target audience before crafting brand messaging and advertising. We know we must learn what’s

While a number of factors are yet unresolved, the next postal rate case could bring about increases of 10% to 12%, according to consultant Larry Buc.

Less than a quarter of marketing professionals polled said they usually or always test marketing communication campaigns before releasing them to their

Direct mail is alive and well and the U.S. Postal Service wants to help you send more of it. That’s the message U.S. Postmaster General Jack Potter brought

In our April issue, I took readers on a weeklong trip through my mailbox. Now, I know what you’re thinking: How could we ever top that heart-stopping

The Direct Marketing Association has sharply criticized the Federal Trade Commission’s proposal to raise fees for telemarketers to participate in the

We all know the ancient anecdote Aside from that, Mr. Lincoln, how did you enjoy the show? Whoever originated that happy homily would be a constant, if