Q&As

Spammers may not yet be on the run, but they are feeling the heat. That

As disciplined marketers, we all try to fully understand our target audience before crafting brand messaging and advertising. We know we must learn what’s

While a number of factors are yet unresolved, the next postal rate case could bring about increases of 10% to 12%, according to consultant Larry Buc.

Less than a quarter of marketing professionals polled said they usually or always test marketing communication campaigns before releasing them to their

Direct mail is alive and well and the U.S. Postal Service wants to help you send more of it. That’s the message U.S. Postmaster General Jack Potter brought

In our April issue, I took readers on a weeklong trip through my mailbox. Now, I know what you’re thinking: How could we ever top that heart-stopping

The Direct Marketing Association has sharply criticized the Federal Trade Commission’s proposal to raise fees for telemarketers to participate in the

We all know the ancient anecdote Aside from that, Mr. Lincoln, how did you enjoy the show? Whoever originated that happy homily would be a constant, if

Back in the day, people in their 50s and 60s often were resigned to the fact that they were about to enter their golden years. But folks who danced in

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