Q&As

A May 1 item in Direct Listline incorrectly stated that a new home furnishings list segment was added to the TargetBase database. The file actually is

Business got better for catalogers and DMers in general during the first quarter, according to the Direct Marketing Association. The DMA reported in its

A credit counseling outfit has the honor of being the first company to be sued by the Federal Trade Commission for alleged do-not-call violations. The

Not long ago, dollar stores were the red-headed stepchild of retail, filling shelves with slightly damaged goods, overstocks and closeouts. But the deep-discount

NEW LISTS Today’s Male This customer file identifies more than 5.6 million men who bought grooming and general merchandise for themselves or beauty products

Does True Value hardware stores’ 15-month-old loyalty program mean true value? More than 172,000 consumers at 136 test locations think so. And within

The Federal Trade Commission has filed its first two lawsuits under the Can Spam act against firms that have generated nearly 1 million complaints. One

Is e-mail appending a great way to build your list, or is it a disaster waiting to happen? It depends on who you ask. Phyliss Mosca, vice president of

For years, the American Automobile Association assigned diamond ratings to restaurants and hospitality properties as a service to its members. In January,

Although not all New Yorkers view it with equal nostalgia, the mayoralty of Rudolph Guiliani did rack up at least one accomplishment. Rudy believed that