Q&As

Mailing groups were optimistic the Senate Governmental Affairs Committee’s unanimous passage of its postal reform bill would finally translate into legislation

George Thorogood may like to drink alone, but for many folks, enjoying a fine spirit is something best done in the company of others. Jim Beam Brands

Businesses exist not to be measurable, but to serve the consumer. That was one of the ideas Gary Hoover founder of book superstore BookStop and business

Corporate financial reports often say less than they really mean. For example, J. Jill attributed a 21.3% increase in first quarter sales to a new emphasis

The big picture approach to marketing has gone the way of rabbit ears on television sets. As Procter & Gamble global marketing officer Jim Stengel said

Kahlua has teamed with the upcoming film Catwoman to push its coffee liqueur during the busy summer season. The marketing blitz includes promotions at bars across the country focused on the first drink of the night. Catwoman-themed visuals and POS …

Starbucks held its first North America sampling day yesterday to let customers taste its new light blended coffee. Customers were invited to visit any U.S. or Canadian retail store to get a free cup of one of three new light blended coffees: Coffee …

In celebration of rock ‘n roll, online travel company Orbitz is launching its Summer of Rock promotion, which offers an online, multi-city backstage pass to visit the country’s music landmarks. The Summer of Rock promotion can be found at …

To build hype for the launch of its new TV series Celebrity Blackjack, Game Show Network (GSN) is launching the online Lucky Stars Sweepstakes. The promotion begins July 1 in advance of the July 5 premiere and runs through July 20. Consumers are offered …