Q&As

Now it’s Newsday. A few months ago, it was Rosie. There seems to be a wave of publications overstating their circulation numbers in statements to the

6/17 SPIEGEL INC. received approval from the U.S. Bankruptcy Court for the Southern District of New York to sell the assets of its Spiegel Catalog business

Gibson Carey, Procter & Gamble’s VP-advertising worldwide, retired 10 years ago after 38 years with the firm. You’re probably thinking, not unkindly,

Not only did the new catalog look terrific, but the press kit was a wonder unto itself. With a die cut here, a die cut there, foldouts galore and more

ALIVE AND KICKING Bob Enlow’s memories of the early days of the Mail Advertising Club of Chicago now the Chicago Association of Direct Marketing are a

NEW LISTS Frontline Direct A total of 86,903 postal addresses, 72,920 telephone numbers and 271,840 e-mail addresses are on Frontline Direct Inc.’s Internet

PROMOS TIED TO VOTER registration are the hot ticket this summer as marketers tap the urgency surrounding this presidential election. Activists want to

Did you know that an ostrich’s brain is smaller than its eye? That’s just one of the interesting facts you never knew you wanted to know that can be discovered

I have a weakness for premiums, so when the Incentive Show comes to town it’s as if a traveling sideshow, a political convention and a Broadway opening

An ad inviting a response doesn’t have to be downright poor to be a makeover candidate. It can be one with good and bad points and lots of room for improvement.