Q&As

Mailing groups were optimistic the Senate Governmental Affairs Committee’s unanimous passage of its postal reform bill would finally translate into legislation

George Thorogood may like to drink alone, but for many folks, enjoying a fine spirit is something best done in the company of others. Jim Beam Brands

Gibson Carey, Procter & Gamble’s VP-advertising worldwide, retired 10 years ago after 38 years with the firm. You’re probably thinking, not unkindly,

Businesses exist not to be measurable, but to serve the consumer. That was one of the ideas Gary Hoover founder of book superstore BookStop and business

Did you know that an ostrich’s brain is smaller than its eye? That’s just one of the interesting facts you never knew you wanted to know that can be discovered

Only 60% of customers who have ordered from Peapod opt in to its marketing e-mails and after a year the number drops to 46%. That’s just one challenge

Spammed if you do, spammed if you don’t was the message the Federal Trade Commission gave Congress last month regarding a proposed national do-not-e-mail

PROMOS TIED TO VOTER registration are the hot ticket this summer as marketers tap the urgency surrounding this presidential election. Activists want to

It may not be as much of an indicator as job creation. But after years of flat spending, direct marketers are again investing in their databases, according

A premium offer for a free old-style radio in its first mini-catalog helped an industrial direct marketer surpass its typical response rate. BYK-Gardner