Q&As

BETTER OR WORSE? I read Tom Collins’ column about the Hilton ad (The Makeover Maven, April). I really think the ad was worse after he redesigned it. I

Xbox, the video game system from Microsoft, had a message for consumers: We are the ultimate in online game play. How to get out the message? Since Microsoft

We’ve all heard the old adage, You are what you eat. And while a person’s physical and mental well-being certainly are influenced by what he or she consumes

Forget the stereotypes: Country music fans buy a whole lot more than pickup trucks and fried chicken and they may not even live in the country. Savvy

Consumers can lose trust in marketers because the marketers have systems in place for their own convenience instead of the consumer’s. My son is going

The search is over. The Direct Marketing Association’s board of directors has named John A. Greco Jr., a former association head and direct marketer,

Cheer up. The wave of privacy legislation that hit last year may not be as bad as you thought. Many companies were ready for it, and others have used

The consequences of not having a meaningful postal reform bill that has passed in Congress and been signed by the president by the time you read this

Lost: Diamond tennis bracelet, probably at Costco. This local classified ad is a perfect illustration of the crossover consumer we have become, comfortable

Mistrust and suspicion are the watchwords in Yankelovich Inc.’s 2004 study of consumer attitudes toward marketing. The good news, according to Yankelovich,