Q&As

Xbox, the video game system from Microsoft, had a message for consumers: We are the ultimate in online game play. How to get out the message? Since Microsoft

We’ve all heard the old adage, You are what you eat. And while a person’s physical and mental well-being certainly are influenced by what he or she consumes

Forget the stereotypes: Country music fans buy a whole lot more than pickup trucks and fried chicken and they may not even live in the country. Savvy

Have you looked at your TV Guide lately? We need a better agent. No, I don’t mean we as in Direct magazine, although at times, the operation does resemble

Thanks in part to prospect modeling, Birch Telecom’s teleservices sales have grown in three years to account for 20% of its business. Birch, a Kansas

Mistrust and suspicion are the watchwords in Yankelovich Inc.’s 2004 study of consumer attitudes toward marketing. The good news, according to Yankelovich,

Two hundred fourteen years after his death, the Direct Marketing Association has inducted Benjamin Franklin into its Hall of Fame. Was he chosen, one

Business-to-business marketers have been a bit slow in adopting the newest statistical modeling techniques to drive their marketing programs, and with

A company that conducts customer satisfaction surveys for automobile insurance firms and repair shops got a 15% response to a three-part mailing it sent

By this time of year, most catalogers are tweaking and executing winning marketing plans for the fall and holiday seasons. You can make this process more