Q&As

Forget the stereotypes: Country music fans buy a whole lot more than pickup trucks and fried chicken and they may not even live in the country. Savvy

Optima Health Plan has launched an 80,0000-piece lead-generation campaign targeting small businesses in Virginia. The health maintenance organization’s

I’m afraid the folks at the American Civil Liberties Union have not been reading The Makeover Maven. They have chosen to spend millions of dollars on

Fifty-nine percent of database marketers surveyed in June by Forrester Research report that their budgets were up, and 63% expect increases for 2004.

Gateway Learning Corp. has settled Federal Trade Commission charges that it violated federal law when it rented consumers’ personal information to direct

To John Greco: Congratulations on your appointment as president of the Direct Marketing Association. As a dues-paying member, I’d like you to do something

Mistrust and suspicion are the watchwords in Yankelovich Inc.’s 2004 study of consumer attitudes toward marketing. The good news, according to Yankelovich,

Participants: Dennis Bissig, president, Mokrynski & Associates Bob Castle, marketing consultant Kathy Duggan-Josephs, president, D-J Associates Fran Golub,

NEW LISTS National Geographic Seniors This file identifies more than 1.2 million National Geographic magazine subscribers and National Geographic Society

If you want to enjoy a burst of self-confidence, read the bylined articles by in some of the trade magazines. (Not this one, for heaven’s sake.) Who was