Q&As

Taking a page from the book of this year Direct broke its annual list roundtable into two tribes, one focusing on consumer list marketing and the other

ONCE UPON A TIME, mobile marketing was as simple as a man wearing a sandwich board with an Eat At Joe’s message. Then on-the-street marketing joined the

Direct Media Inc. has partnered with Equifax and Blue Hill Data Services to offer a new suite of model-driven lists. Believed to be the first of their

7/16 WISCONSIN GOV. JIM DOYLE AND SEN. JON ERPENBACH sought legislation to reinstate a $10,000 penalty for violators of the state’s model no-call list

Optima Health Plan has launched an 80,0000-piece lead-generation campaign targeting small businesses in Virginia. The health maintenance organization’s

I’m afraid the folks at the American Civil Liberties Union have not been reading The Makeover Maven. They have chosen to spend millions of dollars on

With the 2004 Athens Olympic Games upon us, I’m reminded of my own brush with Olympic glory in 1984. Of all the things I’ve seen in thirty-two years in

Fifty-nine percent of database marketers surveyed in June by Forrester Research report that their budgets were up, and 63% expect increases for 2004.

Gateway Learning Corp. has settled Federal Trade Commission charges that it violated federal law when it rented consumers’ personal information to direct

To John Greco: Congratulations on your appointment as president of the Direct Marketing Association. As a dues-paying member, I’d like you to do something