Q&As

Matthew Sherwood, a 31-year-old computer technician, received a surprise visit from tennis superstar Anna Kournikova, who declared his face the most “completely irresistible” from more than 1,200 entrants a Gillette Co.’s sweepstakes. The Irresistible …

Tyson Foods hypes protein in a $75 million marketing campaign themed Powered by Tyson.

Canadian Club Whisky is reviving a promotion next month that will have consumers searching for hidden cases of the spirits, a quest that ends with an all-expense paid trip to the company’s distillery in Canada and a pocket full of cash. The hunt begins …

Tennis Magazine has attracted five new sponsors to its U.S. Open kickoff event held later this month in New York City. Balance Bars, Celebrex, Chrysler, Fidelity Investments and 7-UP PLUS will join Evian and Michelob Ultra as primary sponsors of the …

Providian is dangling a weekend of VIP access to a November NASCAR race in Arizona through a Visa buy-and-play sweepstakes promotion. Providian Visa cardholders making a purchase before Sept. 15 are automatically entered to win. The NASCAR 2004 Checker …

This fall kids can get their hands on Yu-Gi-Oh premiums at Burger King restaurants following the August release of the new feature film Yu-Gi-Oh The Movie. Twenty different pyramid-shaped puzzles will be packed in the meals that when taken apart revel a …

Warner Bros.’ Kids WB! last week kicked off a five-city theme park tour to showcase its fall line-up of shows. The Kids WB! Crash the Backlot Tour travels to Six Flags parks with a screening room to preview new shows, including The Batman; a sound …

NBC will leverage its recent merger with Universal to promote its coverage of the Summer Olympics, staging events at Universal’s theme parks to entice viewers. “It’s a great way for us to bring our around-the-clock coverage to our theme parks and …

Kohl’s Department Stores is giving away a private Michelle Branch concert in its back-to-school sweepstakes. Kids go in-store to see if it’s a concert ticket The Ticket to Win campaign distributes game pieces in-store and via FSI. Shoppers bring their …

This month, Simon Malls has launched marketing events targeting teens and women: Simon DTour Life is a fusion of teen music and brands and Simon Mall for You is a tour about relaxation, fashion and rejuvenation for women. Simon DTour Live visits 25 …