Q&As

Terrye Jackson will take a very long, well-deserved nap. She broke the Guinness World Record for consecutive television watching in an NBC promotion to drive viewers for its Olympic coverage. Jackson was one of 22 contestants who qualified for the …

Even before Janet Jackson’s infamous “wardrobe malfunction,” the National Football League had decided to make its entertainment events more football oriented, starting with this season’s NFL Opening Kickoff special. The league said it would control all …

Representatives were at the ready at organic-oriented supermarkets this month, handing out thousands of samples of Silk live!, a new soy smoothie by Silk. Consumers at Wild Oats and Whole Foods markets around the country will get to taste the new …

Subway has introduced new premiums for its Kids’ Paks, four toys based on the TV show Xiaolin Showdown, set to premiere its second season next month. The toys—Bot Trainer, Dojo Squirter, Dragon Toss and Kimiko Copter—became available Monday and will run …

Dunkin’ Donuts is sponsoring the 2004 Duff Challenge, amateur one-day, two-player regional events, underway at more than 80 public golf courses across the United States. The events are open to any amateur player with a handicap index between 7.0 and …

Publisher Scholastic will run a trans-Atlantic essay contest as part of the $350,000 marketing campaign for its kids’ trilogy Children of the Lamp, debuting this fall. The U.S and U.K. multi-discipline campaign centers on a “Three Wishes for the World” …

Nivea is using a sweepstakes and millions of samples as part of an integrated campaign to promote its newest introduction into the skincare category, Nivea Soft, in a $1 million spend. This month, a three-month sampling campaign will put 3.1 million …

Procter & Gamble tucks in with a $50 million campaign—including a New York City pajama party and national sampling—to launch Tide with a touch of Downy. P&G will feature pajama designer Karen Neuburger as spokesperson in promos breaking next month. P&G …

Wells’ Dairy is hosting an online “talent search” sweepstakes touting its Blue Bunny ice cream. Consumers go to www.bluebunny.com to register for its “iScream Team” and watch a 2.5-minute Webisode of six “contestants” in the fictitious talent search. …

So here it is, the middle of August, and you’ve made a tremendous push perfecting your catalogs, operations, and staff for the greatest financial impact