Q&As

Radio Disney apparel is hitting the shelves of Kohl’s Department Stores just in time for back-to-school. A Kohl’s shopping sweepstakes kicks off the new line of tween threads this month. One Radio Disney listener and his or her family will have the …

VH1 will be rolling around the streets of Los Angeles in a replica of the Partridge Family bus this September to promote its upcoming series In Search of the Partridge Family. The bus will be making stops in Los Angeles from Sept. 3-5 to promote the …

Hollywood is seeking innovative ways to touch consumers as studio marketing budgets continue to be stretched thin. Instead of just plunking down millions

Insert media package inserts, bind-ins, blow-ins, and the like have long been considered the ugly stepsister of prospecting methods. One reason may be

Hollywood is seeking innovative ways to touch consumers as studio marketing budgets continue to be stretched thin. Instead of just plunking down millions

Students are settling back into their dorms, and marketers are following them back to their campuses. According to research by Chicago-based IEG, Inc.,

COMPANY/PROGRAM PROGRAM DESCRIPTION DATES OFFERED DISTRIBUTION COST Active Marketing GroupYouth Sports TournamentsEndurance Events/RacesFitness Walks/FestivalsPark

Jupitermedia Corp., the online market research firm, has sent cease and desist letters to eMarketer Inc. claiming inducement to breach contract and infringement of its copyright and database rights in both France and the U.K.

NEW YORK—TENNIS Magazine held its third-annual Grand Slam event Friday, an unofficial party to kick off the U.S. Open, and turned Grand Central Terminal’s Vanderbilt Hall into an all-day tennis festival and sampling station. Sponsors include …