Q&As

Three outreach efforts strengthen Gold Points Reward Network

Looks to increase personalization and tracking

B-to-B marketer allegedly failed to obtain proper licenses

The growth of e-commerce over the past several years has magnified the importance of choosing the right technology partner for retailers. “What’s becoming increasingly clear is that online sales is way too large to ignore. In 2000, e-commerce …

Brand ID has taken some hard hits lately, with many learning firsthand that customers are less inclined than ever to be brand faithful. Consumers often

Historically, many consumers’ perceptions of Volvos likely mirrored those of Dudley Moore in the movie Crazy People. Moore’s character played an advertising

While net profitability is up, revenue against original projections is down slightly across all three direct marketing segments users, agencies and suppliers

The National Football League, along with numerous top name brands, will hold an interactive festival in Boston this month to promote its 2004 NFL Opening Kickoff. The NFL Kickoff Football Festival, to be held Sept. 4-6, aims to bring the thrill of the …

Appealing to teens, Cingular Wireless has tied in with Universal Music Group artist Busted. The band is already hot on the European music charts and about to make its debut in the states. Schools across the country will compete for a private concert by …

Black & Decker will let consumers match wits with former NFL quarterback Boomer Esiason is an online sweepstakes designed to promote the toolmaker’s new line of laser tools. Black & Decker’s Beat Boomer contest starts Sept. 14 at www.blackanddecker.com. …