Q&As

In 1964, after years of living on a near-starvation diet of names to mail to, Richard Viguerie accessed the file of Barry Goldwater’s $50 donors at the clerk’s office in the House of Representatives. Here, from his new book with David Franke,

How to decide whether your call center reps should work exclusively for you

A settlement reached in a telemarketing fraud lawsuit requires two Largo, FL-based firms to pay a combined $1.4 million in restitution to more than 7,000 consumers, $275,000 in civil penalties and $175,000 in investigation and prosecution costs. The …

Richard Viguerie weighs in on how liberals and conservatives are doing in this election year

African Americans are one of the latest cultural groups that New York Life is reaching out to touch

At some point in life, people start being less stirred up and more scared by presidential elections. The same is true, I now believe, of DMA fall conferences.

Doubleclick, VeriSign comply with Sender ID specs

Taylor Gifts agrees to pay $25,000 in penalties and costs

There should be no doubt that under Postmaster General Jack Potter’s leadership the U.S. Postal Service has learned how to spot and cut out some of its own fat. Potter’s USPS is much leaner than it’s been under any PMG before him. Part of all this …

An integrated marketing campaign to support the launch of six new vehicles over four years will include Mercury’s most significant online efforts to date, according to the auto manufacturer.