Q&As

Frequent-buyer program springs from what retailer can’t say in promos

Humorist Tom Lehrer once spoke about a letter he received that read

Occasionally in these pages I comment about the schizophrenic approach American Express seems to take toward its cardholders. More and more, the once benevolent AmEx seems to have switched from CRM

Kaiser Permanente focuses on wellness in rebranding push

TUBE TRIVIA Hahaha.

Both sides of the brain have to be engaged to understand direct mail’s complexities

Members of the U.S. Women’s National Soccer Team will be hosting the first and only all-female golf tournament in December in California to celebrate women and raise funds for the Women’s Sports Foundation’s GoGirlGo! Initiative. Starbucks, United …

A 44-year-old father of three from Massachusetts won $1 million in Pepsi’s Play for a Billion TV show, which aired Sunday night on ABC. He is the second player to miss the $1 billion grand prize in the two times the promotion has run.

Both sides of the brain have to be engaged to understand direct mail’s complexities

Marketers’ high-tech solutions achieve the kind of customer relationships mom-and-pop shops built on their own