Q&As
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Agencies
Dedicated or Shared?
How to decide whether your call center reps should work exclusively for you
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Agencies
View From the DM Right
Richard Viguerie weighs in on how liberals and conservatives are doing in this election year
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Agencies
TM Fraud Suit Resolved in CA
A settlement reached in a telemarketing fraud lawsuit requires two Largo, FL-based firms to pay a combined $1.4 million in restitution to more than 7,000 consumers, $275,000 in civil penalties and $175,000 in investigation and prosecution costs. The …
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Agencies
Insuring Diversity
African Americans are one of the latest cultural groups that New York Life is reaching out to touch
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Agencies
Fall Preview
At some point in life, people start being less stirred up and more scared by presidential elections. The same is true, I now believe, of DMA fall conferences.
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Agencies
Cataloger Settles Unfair Trade Charges With PA AG
Taylor Gifts agrees to pay $25,000 in penalties and costs
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Agencies
The Del Polito Letter: Under the Radar Screen
There should be no doubt that under Postmaster General Jack Potter’s leadership the U.S. Postal Service has learned how to spot and cut out some of its own fat. Potter’s USPS is much leaner than it’s been under any PMG before him. Part of all this …
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Agencies
Unfortunately, We’ve Switched to CEM
Occasionally in these pages I comment about the schizophrenic approach American Express seems to take toward its cardholders. More and more, the once benevolent AmEx seems to have switched from CRM